What I do as Information Architect

Businesses run on information. Information is the vital and yet underused asset in any enterprise. Information fuels processes, connects employees and delivers to customers.
In a simplistic definition, information is between data and knowledge. Data is a codified representation of the information as opposed to the knowledge which is the most abstract and elusive form of asset. 
Information architecture is the discipline any business needs. Information Architect helps organise information and the knowledge in that into tangible assets.
Information architect is the person makes it happen. This is my role. This is what I do.

Knowledge management

Knowledge is elusive. Knowledge is also power. However, the power becomes available only when the knowledge is captured and shared in the right way. As information architect, I give sense of things in an environment saturated by data and information, framing and synthesizing the knowledge and helping people to use it in a more efficient way. Meaningful knowledge fuels the operational efficiency, drives effective communications, and serves for informed decisions.

Enterprise Architecture

The information architect is the new enterprise architect, there is no doubt. Enterprise Architecture bridges the gap between business and technology, helping the enterprise to achieve operational efficiency. Applications exchange data, processes run on information. However, various contexts, and company domains, have a different need, interpretation and usage of information. The information architect drives the frictionless integration which happens exchanging data and information. Information Architecture boosts the enterprise combination of information still preserving domains autonomy, solving the common lack of accountability of information assets. As a result, confused pieces of information are transformed into valuable assets.


Omnichannel is the new 2020 imperative. It follows the idea of create once, publish everywhere. Proper architecture of information is the mandatory component for delivering this. It is not just about taxonomy; it is about understanding the use of information, the context and the overall experience of the all consumer. Delivering consistent experiences across heterogeneous channels requires discipline in knowledge management and enterprise information architecture. I can make the difference.

The information architect is not a rebranded data architect or taxonomist. It is both an artist and a scientist.

A Data Architect, a Taxonomist and an Information Architect Walk into a Bar…

Data architects are concerned with structured data and technical aspects of applications and database design.

Taxonomists are concerned with unstructured content semantics and the meaning of terms.

Information architects consider how structured data elements, unstructured content meaning and user intent combine to form the user experience.